DesignLSM / ROCKWATER HOVE
Brand identity design, menus & packaging for Rockwater, a premier beachfront venue in Hove.
Under DesignLSM, we provided brand consultancy services for Rockwater, a premier venue, restaurant and bar, positioned directly on the beach in Hove, Sussex.
We designed the brand identity and how it can be applied across menu design, stationery, loyalty cards, posters, recyclable packaging, and provided direction on uniform.
The brand narrative of 'curves vs angles' ran through the branding design, inspired by the changeable nature of the sea. The brand icon was crafted from the concept of calm, soft water moving over pebbles, forming the three wave graphic. The customised wordmark illustrates the letterforms with water refraction, and eroded by strong waves. Copper is used on the brands primary touch-points, inspired by the impressive sunrise and sunsets, and a nod to all-day dining.
We created a bespoke brand pattern, colour palette and selected a brand photograph to be used with the brand logos, to create a strong, cohesive brand, with a unique look and feel, that can be used in wide a variety of ways.
We supplied brand guidelines covering logo usage, colour palette and typography and demonstrating the brand applied to a wide range of items.
“The brand narrative of 'curves vs angles' ran through the branding design, inspired by the changeable nature of the sea. The brand icon was crafted from the concept of calm, soft water moving over pebbles, forming the three wave graphic. The customised wordmark illustrates the letterforms with water refraction, and eroded by strong waves.”
LOU ELDON, CREATIVE DIRECTOR